What is Product-Market Fit?

Product-market fit means you've built something the market actually wants. Sean Ellis's test: if 40%+ of users say they'd be 'very disappointed' without your product, you have PMF. Indicators include organic word-of-mouth growth, high retention rates, low churn, and users finding your product indispensable. Before PMF, focus on speed and learning. After PMF, focus on scaling. At Attreides, we help founders reach PMF faster by building MVPs in 8-12 weeks with built-in analytics, so you can measure engagement, retention, and satisfaction from day one.